10/11/2016 1:09:00 PM
New data from Fiksu shows Android value is rising
Fiksu,Mobile Marketing,DSP
https://appdevelopermagazine.com/images/news_images/Anrdoid-Value-Rising-App-Develoepr-Magazine_vskyrlu1.jpg
App Developer Magazine

New data from Fiksu shows Android value is rising



Christian Hargrave Christian Hargrave in Android Tuesday, October 11, 2016
2,644

Android and iOS have been competing for mobile marketing dollars for years. Fiksu DSP has spent nearly half a decade tracking costs and measuring competition across the ecosystem through its indexes, helping marketers interpret and understand the trends. Fiksu DSP’s new iteration of its indexes, to be released every month, measures month-over-month and year-over-year changes, on both iOS and Android, on two separate metrics. 

The CPM Index measures the cost per thousand ad impressions across a wide range of exchanges and ad formats, while the new Cost per Purchase (CPP) Index shows the relative price required to capture an app user who takes a targeted action, which is usually a purchase but can be a registration or subscription in some apps. 

“What we’re seeing today is really a story of maturation,” noted Tom Cummings, vice president, new market development at Fiksu DSP. “Our data suggests that as both operating systems mature, marketers are growing increasingly willing to invest a greater portion of their budget in marketing on the Android platform. Meanwhile, marketers and developers know what they’re getting with iOS, so while iOS is still strong and stable, it’s not experiencing the growth that Android is.”


Read more: https://fiksu.com/news-releases/new-fiksu-dsp-inde...

Comments

Your name and email will not be public or shared in any way.



A new way to manage your development projects

Learn the best ways to organize your app development projects, and keep code straight, clients happy, and breathe a easier through launches.
 

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.

Starting your own app business?

How to create a profitable, sustainable business developing and marketing mobile apps.