Swirl Networks Announces Support for Google's Eddystone Beacon Technology

Posted 4/20/2016 2:06:36 PM by RICHARD HARRIS, Executive Editor

Swirl Networks Announces Support for Google
Swirl Networks has announced that its company’s solutions now fully support the Google’s Eddystone-EID beacon broadcast frame adding to Swirl’s existing support for Eddystone formats including Eddystone-URL, which allows Google Chrome users to access URL’s relevant to their surroundings, and Eddystone-UID, an open beacon format that supports Android and iOS devices.
Google launched the Eddystone Bluetooth Low Energy (BLE) beacon format in 2015, providing extensible frame formats designed to support a variety of use cases, including enabling marketers to offer mobile experiences based on a user’s physical location. Eddystone works across Android and iOS devices.

The Eddystone-EID offers a layer of security as it incorporates Ephemeral Identifiers, which frequently changes beacon location identifiers that can only be decoded by authorized clients, to support privacy and security-sensitive applications.  
Swirl’s beacon hardware can be configured to broadcast a variety of Bluetooth communication protocols, including all of the Eddystone frame formats. With Swirls location aware in-store digital marketing capabilities, retailers can control and manage access to Swirl beacons, as well as a variety of compatible third party beacon hardware.

Read More http://www.swirl.com...


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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