US Dominates in Numbers of Top App Publishers

Posted 1/11/2016 9:58:13 AM by RICHARD HARRIS, Executive Editor

US Dominates in Numbers of Top App Publishers
A recent report by ACT | The App Association shows that the US still reigns supreme for the top app publishers. The annual report, titled the “State of the App Economy,” is in its fourth year.

According to the report, the $120 billion mobile app market is still being led by U.S.
companies, the vast majority of which are startups or small businesses. The low barrier of entry has democratized the opportunities within the app economy as the report shows that 82% top app makers are small companies and 13% are located in rural areas. 

ACT|The App Association surveyed more than 500 top grossing apps across a range
of categories in the Apple App Store and Google Play, which represent the two largest app markets. A detailed analysis was conducted on each publisher to determine the greatest influences on growth and success in the app economy.

The report was conducted using publicly available data from the Apple App Store, Google Play, government agencies, company statements, and industry publications. For the purposes of the study, the small company designation coincides with the
Small Business Administration’s Table of Small Business Size Standards Matched to North American Industry Classification System Codes.

The report showed that digital trade is driving the App Economy growth. As the biggest digital trade partner for the United States, Europe and the U.S. are closely linked as nearly one-fifth of the top grossing, U.S.-based app companies have operations in Europe, as app makers are poised to earn more than $85 billion in the EU marketplace by 2018.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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