App Marketing Costs for July Show Smarter App Targeting Methods

Marketing & Promotion
Posted 9/2/2015 2:02:18 PM by RICHARD HARRIS, Executive Editor

App Marketing Costs for July Show Smarter App Targeting Methods
According to its latest monthly app marketing report, Fisku saw the cost per install (CPI) rise and the cost to acquire a loyal user (CPLU) fall. The company predicts this pattern indicates smarter targeting as publishers are spending more to get their messages in front of the right audiences at the right time and earning long-term loyalty in return.

In the July report the CPLU index dropped 7 percent from last month to $2.98, representing a 51 percent increase year-over-year. The CPI on iOS increased to $1.43, a rise of 24 percent since June and an increase of 16 percent since last year. The CPI on Android rose to $2.73, up 29 percent since last month and 115 percent year-over-year.

The Fiksu App Store Competitive Index, which tracks the average aggregate daily downloads of the top 200 free iOS apps, showed a 10 percent drop over last month to 7.5 million daily downloads. The company suggests the decrease can be attributed to typical summer slowdowns and is another contributing factor to the rise in CPI.

Read More


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

Subscribe to App Developer Daily

Latest headlines delivered to you daily.