Twitter Offers New Official Partner Program for Marketing Services

Marketing & Promotion
Posted 6/30/2015 7:09:52 AM by RICHARD HARRIS, Executive Editor

Twitter Offers New Official Partner Program for Marketing Services
Recently Twitter launched the Twitter Official Partner Program, a new initiative combining industry product and service partners that help developers achieve better results on Twitter and beyond. The launch of the Twitter Official Partner Program combines strategic partners from the Twitter Certified Program and the Twitter Marketing Platform Partner Program.

Twitter Official Partners can help developers:

- Increase campaign performance: Twitter Official Partners can help scale, manage and measure campaign performance to achieve objectives.

- Gain deep insight: Use a Twitter Official Partner powered by Twitter data to effectively measure a brand’s performance and identify marketing and consumer insights.

- Market more efficiently: Twitter Official Partners can help you manage a brand’s social presence, discover and display engaging content and oversee customer care.

Twitter Official Partners are spread across eight competencies:

- Analytics. Find insights from Twitter data.
- Engagement. Manage social interactions and publishing.
- Content Curation and Display. Find and display Twitter content.
- Consulting and Agency Services. Find consulting and agency services.
- Ad Technology. Scale and optimize campaigns.
- Audience Data Provider. Find new customers on Twitter using third-party data.
- Audience On-Boarding. Find your customers on Twitter using Tailored Audiences.
- Ad Measurement. Measure performance of Twitter mobile campaigns.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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