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Will App Developers Have a New Monetization Opportunity with Microsoft’s Launch of a Unified Windows Store Gift Card

Thursday, November 14, 2013 by Richard Harris

iTunes gift card purchases have become a staple holiday gift option. Will Microsoft find similar success with its unified Windows Store gift card promotion? And the better question is, will app developers benefit with increased app sales for the holidays? The Windows Store gift cards can be purchased from the Windows Store or Windows Phone Store. Microsoft is also push...

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