what metrics should you consider when determining the success of your app

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What Metrics Should You Consider When Determining the Success of Your App

Friday, January 23, 2015 by Stuart Parkerson

Measuring and optimizing for the right engagement metrics is a critical component when considering how to create a plan on gaining and keeping users. And whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement.Consider your app users. There is a wealt...

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