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Revenue, Sure Its Important But Calculating Lifetime Values (LTV) is Key for Game Developers

Monday, May 19, 2014 by Richard Harris

What is the “total revenue trap”? It’s when game developers look at the total revenue of a game for a specific time period – day, week, month, etc. and thinks that’s the ultimate measure of a successful monetization strategy.But as Niklas Herriger points out in his article, “Why calculating Lifetime Values (LTV) is Key for Game Developers,” total revenue tells an i...

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