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Developer news items we found relating to web metrics
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Resources to Help You Make Mid Year App Marketing Adjustments
Thursday, June 11, 2015 by Stuart Parkerson
Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...
A Quiz for Developers to Test Their App Analytics IQ
Thursday, April 30, 2015 by Stuart Parkerson
Website visitor consumption verses app user engagement. Completing tasks vs. searching for information. These differences and more distinguish between how users interact on the mobile web and mobile apps. And as a web or app publisher, measuring your metrics for the two is just as different.For example, do you know which of these is the correct answer to this question –...
Mobile Metrics 101, Transferring Web Marketing Skills to Mobile
Sunday, March 1, 2015 by Stuart Parkerson
Sometimes it’s easier not to trying to reinvent the wheel. In the mobile marketing realm, there has been an obvious shift to mobile apps as people are spending more time in apps than on the web. And thus some developers have decided that they need to abandon their web marketing skills. While there are obvious differences between marketing for the web and mobile, ab...
