waterfalling

waterfalling news search results

Developer news items we found relating to waterfalling

2 results

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Mobile gaming and header bidding

Wednesday, July 11, 2018 by David Pokress

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...

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How Ad Mediation Can Boost Your Mobile App Revenue

Friday, February 6, 2015 by Josh Speyer

Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers.  Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between.  In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...

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