vungle releases new programmatic private marketplace for app advertising

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Vungle Releases New Programmatic Private Marketplace for App Advertising

Thursday, September 17, 2015 by Richard Harris

Vungle’s new Vungle Premium offers a programmatic private ad marketplace which provides the ability to advertise through apps based on an app’s rising or falling popularity.  The new mobile app video advertising platform combines first and third-party data into a proprietary algorithm with in-house analysis to identify the top-performing apps among the 12,000 ...

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