using in app advertising effectively to monetize an app

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Using in App Advertising Effectively To Monetize an App

Wednesday, March 26, 2014 by Robert Weber

Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...

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