user acquisition trends

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Developer news items we found relating to user acquisition trends

2 results

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2026 redesigned: What is next for developers

Monday, December 22, 2025 by Austin Harris

Matt Tubergen, EVP of Global Strategy & Partnerships at Digital Turbine, shares (below) his 2026 outlook for software, and the technology industry at large. What I'm seeing today is a reorganization of the mobile economy driven by changes in consumer spending and global market dynamics, as well as the overwhelming integration of Artificial Intelligence into, ...

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Apple Ads Search Results Benchmarks Report 2025

Friday, May 30, 2025 by Richard Harris

SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...

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