two case studies on how programmatic ad mediation maximize revenues

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Two Case Studies On How Programmatic Ad Mediation Maximize Revenues

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...