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Mobile-Advertising-Has-Never-Been-About-the-Consumer-Until-Now

Mobile Advertising Has Never Been About the Consumer Until Now


Tuesday, July 5, 2016 by

The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...

AdMob-Releases-Two-new-App-Advertising-Formats

AdMob Releases Two new App Advertising Formats


Tuesday, December 8, 2015 by

Google’s AdMob has launched two new immersive ad formats – Trial Run Ads and Interactive Interstitial ads. Currently in beta, Interactive Interstitials show on Android and iOS apps and Trial Run Ads show on Android apps.Trial Run Ads are an app ad format that lets a potential user play a game within an ad as a way to create interest to install the app. Users play a game...

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