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Using eye tracking for UX design and testing

Friday, January 18, 2019 by Richard Harris

For UX designers working in fast-paced, agile environments, it is often difficult to make quick, informed design decisions. Many user testing tools and methods help to reveal the "what" behind user actions but fail to reveal the "why", subjecting decisions to opinion and bias. This makes it difficult to keep stakeholders and members of the desig...

Tobii Eye Tracking Offers Project Root Gaming Technology Demo At CES 2015

Monday, January 5, 2015 by Richard Harris

OPQAM and Tobii Tech are demonstrating a new level of gaming: allowing use of its improved version of Project Root for gamers, using Tobii’s eye tracking technology at CES 2015.Gamers will take on the role of rebel ace Lance Rockport who pilots the advanced F-72 Zonda hover fighter against the ruthless Prometheus Corporation, according to Tobii Tech. Both comp...