the next generation of push messaging: the evolution of interactive notifications

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The Next Generation of Push Messaging: The Evolution of Interactive Notifications

Friday, August 22, 2014 by Richard Harris

If you’re like most app publishers, you know user retention is tougher than ever. And you are likely using push notifications to help drive app engagement. And if you’re not, you probably should be - provided you use push notifications to engage, not annoy, your users.As with virtually everything in today’s turbocharged mobile environment – programming tools, app market...

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