study shows app publishers don

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Study Shows App Publishers Don't Know How to Use InApp Messaging

Friday, July 3, 2015 by Stuart Parkerson

A recent survey conducted by Locaytics shows that app publishers are still struggling to utilize in-app messaging to communicate with users.With a reach of 1.5 billion devices and 28,000 apps, Localytics processes 50 billion data points monthly. For this study, Localytics looked at apps that have integrated in-app messaging across both iOS and Android. For engagement, L...

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