study finds developers really update apps for marketing purposes

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Study Finds Developers Really Update Apps For Marketing Purposes

A recent study by the UK’s Centre for Competition Policy (CCP) provides a strong argument that developers who update their apps frequently, may do so more for app marketing purposes than to improve an app’s functionality itself.The paper, Updates Management in Mobile Applications: iTunes vs Google Play, was authored by Stefano Comino - Universita di Udine (Italy); Fabio...