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Free trials have high customer conversion rate

Thursday, September 12, 2024 by Richard Harris

New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023. Free trials have high customer conversion rate These findings come from the ‘Optima...

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Ecommerce for SMBs transforms after StoreConnect lands 9M

Wednesday, August 30, 2023 by Richard Harris

The e-commerce industry has long been divided into two camps: intricate setups demanding external assistance and substantial financial investments, or deceptively simplistic "plug-and-play" options, like a well-known platform that lure businesses with their initial ease but ultimately morph into unreliable "plug-and-pray" solutions. Mikel Lindsaar, t...

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