Apple Ads Search Results Benchmarks Report 2025
Friday, May 30, 2025 by Richard Harris
SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...
Record breaking year for fintech 2024
Tuesday, December 31, 2024 by Brittany Hainzinger
A new analysis of finance, fintech and crypto apps on the Google Play Store by app growth solutions company SplitMetrics, has found that UK neobanks have surpassed UK legacy banks in terms of app downloads for the very first time ahead of the festive season.
As it stands, UK neobanks have an estimated 71.78m Android users, 200k ahead of UK legacy banks with 71....
Apps that use icons gain users
Wednesday, September 11, 2024 by Austin Harris
New research from SplitMetrics has found that apps that optimize icons can land up to 25% more users. The findings are part of a new report, ASO Benchmarks & Mobile Trends Report 2024, which analysed close to 200 apps and over 3500 A/B tests across Google Play and the Apple App Store.
Apps that use icons gain users
The study found that the average mobile ...
Apps with highest install rates (CPI) revealed in latest report
Wednesday, August 7, 2024 by Richard Harris
SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities.
Apps with highest install rates (CPI) revealed from
S...
Quantum SaaS TQ42 launches from Terra Quantum
Friday, December 15, 2023 by Richard Harris
Terra Quantum launched TQ42, a Quantum Software as a Service platform making powerful quantum solutions easily accessible to enterprises across sectors.
TQ42 delivers access to Terra Quantum's advanced quantum algorithms and robust hybrid quantum cloud infrastructure, offering a streamlined, secure gateway for a range of users. Ideal for developers skilled in Pyt...
AI app development assistant lands from NodeSource
Thursday, November 30, 2023 by Richard Harris
NodeSource, the Node.js observability, application management, monitoring, and security platform, announced the launch of the N|Solid Copilot, an AI assistant integrated into the Console of N|Solid Pro. Leveraging the N|Solid Pro platform to capture the most detailed telemetry for applications and paired with the company’s Node.js experts and OpenAI, the...
Top 50 AI tools according to Writerbudddy report
Monday, November 27, 2023 by Richard Harris
AI has been an omnipresent theme over the past year, pushing boundaries and redefining several industries in a short space of time. An astounding number of over 24 billion visits were generated from September 2022 to August 2023 by just the top 50 AI tools, with an average monthly growth of 236.3 million visits. Out of this massive number, ChatGPT alone accounted for 14...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
