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When Social Listening Becomes Social Surveillance
Wednesday, May 20, 2026 by Sameer Ahmed Khan
I want to tell you about two tools that do the exact same thing.
The first tool scans Facebook, X, and YouTube. It reads public posts. It analyzes them for sentiment, emotional tone, and trending patterns. It tells you what people feel, what they care about, and what they are saying about you.
Marketers call this social listening. It is how brands understand their...
Social media intelligence platform releases premium offerings
Thursday, May 11, 2017 by Austin Harris
Synthesio, a social media intelligence and social listening tool, has announced Synthesio Plus. This new update, a premium offering, will allow their customers to gain stronger qualitative and quantitative insights out of their social data through utilizing interaction analytics in all aspects of the platform."Everything that we build for our platform is designed to giv...
