smaato offers beta dynamic demand mobile ad server

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Smaato Offers Beta Dynamic Demand Mobile Ad Server

Wednesday, July 23, 2014 by Stuart Parkerson

Smaato has releases the beta version of its Smaato Publisher Platform (SPP), an enterprise-grade, infinite scale SaaS platform ad server. SPP features Smaato’s Dynamic Demand technology that moves beyond sequential ad server selection instead allowing direct sold, RTB, indirect, and programmatic buys to all compete within SPP on an impression-by-impressio...

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