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Developer news items we found relating to search engine advertising

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About Universal App campaigns and getting installs

Tuesday, November 7, 2017 by Richard Harris

Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...

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