revenue, sure its important but calculating lifetime values (ltv) is key for game developers

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Revenue, Sure Its Important But Calculating Lifetime Values (LTV) is Key for Game Developers

What is the “total revenue trap”? It’s when game developers look at the total revenue of a game for a specific time period – day, week, month, etc. and thinks that’s the ultimate measure of a successful monetization strategy.But as Niklas Herriger points out in his article, “Why calculating Lifetime Values (LTV) is Key for Game Developers,” total revenue tells an i...