retarget mobile users by remembering the day 0 dilemma

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Retarget mobile users by remembering the day 0 dilemma

Wednesday, August 22, 2018 by Alexei Chemenda

Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...

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