protecting your mobile app from imposters

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Protecting Your Mobile App from Imposters

Imitation may be the sincerest form of flattery, but in an app context it will lead to lost users and ad imprints. This may seriously impact a bottom line and may even affect exit strategies such as prospects for acquisition. Worse, copying of mobile apps is widespread, to the point that Apple has introduced a web interface for reporting duplicates in an effort to clean...