Anticipatory design faces challenges in business implementation
Thursday, November 14, 2024 by Russ Scritchfield
In the rapidly evolving digital landscape, anticipatory design is emerging as a game-changer. This innovative approach, driven by Artificial Intelligence (AI), Machine Learning (ML), and Big Data (BD), aims to enhance user experience by predicting and addressing needs before they are even articulated. However, despite its promising potential, many businesses are grappli...
Understanding gen Z expectations and user experience in technology
Tuesday, November 5, 2024 by Austin Harris
In the age of digital transformation, understanding the nuances of Generation Z's approach to technology is crucial for designers aiming to create impactful user experiences. Often characterized by their heavy reliance on social media, Gen Z’s interaction with technology extends far beyond mere scrolling and sharing. As highlighted in the insightful work, &quo...
Swimming World app releases on iOS and Android
Thursday, August 1, 2024 by Brittany Hainzinger
Swimming World recently announced the launch of its new mobile app now available on iPhone and Android. This exciting mobile app release follows Swimming World’s recent digital overhaul, which introduced enhanced features for subscribers including personalization and audio narration of feature stories. With the introduction of the app, Swimming World is offer...
Adobe metaverse innovations and integrations
Wednesday, March 16, 2022 by Brittany Hainzinger
Adobe unveiled new innovations and integrations across Adobe Experience Cloud that empower brands to succeed in the metaverse and drive personalization to make the digital economy personal.
Advanced AI Features: Driving growth requires business-changing customer insights that can power personalized experiences. Artificial intelligence (AI) innovations in Adobe Exp...
Voice Technology predictions for 2022
Friday, January 14, 2022 by Brittany Hainzinger
Joe Hagan, Chief Product Officer, is responsible for the LumenVox product portfolio. For more than 20 years, Joe has directed high-performing Product Management, Strategy, and Marketing teams across a diverse set of technology companies. Prior to joining LumenVox, Joe established the Product Management function and built out the marketing organization for CiBO Technolog...
Global study on disconnected consumer experiences
Wednesday, October 16, 2019 by Freeman Lightner
MuleSoft has released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from the Customer Experience and the...
Contentstack lands $31.5M in Series A funding
Wednesday, October 9, 2019 by Freeman Lightner
Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...
Conversational AI is transforming customer experiences
Tuesday, August 27, 2019 by Richard Harris
New disruptive technologies such as Conversational Artificial Intelligence (AI) are transforming how businesses deliver enhanced, personalized consumer experiences. To enable developers to build more engaging web and mobile applications, Kony, Inc., the cloud-based digital application and low-code platform solutions company, today announced the launch of its C...
Making edge computing easier to deploy and access for developers
Tuesday, June 11, 2019 by Austin Harris
MobiledgeX announced its “Edge Experience” developer discovery program to simplify how developers and device makers integrate edge performance and test in real edge networks globally. The program kicked off recently with MobiledgeX providing code for the first edge computing hackathon, hosted by Telecom Infra Project (TIP) at Facebook’s campus in Menlo...
New hyper casual game development studio emerges from Gismart
Wednesday, June 5, 2019 by Austin Harris
Gismart has announced the launch of a new internal studio, which will focus on producing both hypercasual and casual games.
The new Gismart studio boasts an ambitious growth strategy, with a roadmap that will see ten quality casual and hypercasual games launched within its first year of operation, as the company looks to recruit over 40 talented games indus...
Delivering personalized experiences without being creepy like Amazon
Thursday, May 23, 2019 by Richard Harris
Amazon has seeped its way into every inch of our lives, and it’s increasingly difficult to ignore Bezos’s touch as Amazon presence rapidly monopolizes books (Kindle, Audible and Goodreads), groceries (Whole Foods), clothes (Zappos), movies (IMDB), news (Washington Post), gadgets (Ring and Alexa), space travel (Blue Origin), medicine (PillPack) and more.
B...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
Consumers and brands have trust issues says report from Voxpro
Monday, November 19, 2018 by Richard Harris
Voxpro announced the results of its survey, “Voxpro CX Index: At the Corner of Technology and Human Experience.” The survey, which polled 1,000 U.S. consumers, reveals insights about customer experiences and attitudes toward using automation and chat features for customer service.
Despite the promise of automation and Artificial Intelligence (AI) te...
iOS 12 development tips from a highly rated instructor
Thursday, October 11, 2018 by Angela Yu
While this year’s iOS update was not accompanied by visual overhauls, the latest version of the most advanced mobile operating system is designed to make everyday tasks on iPhone and iPad faster and more responsive.
If you are a developer, you’re in luck. Some of the latest features deliver faster ways to get things done by providing the ability for any a...
Learning to code with Salesforce
Friday, March 23, 2018 by Richard Harris
While accessible technology is a must to elevate developers, developers also need better educational resources. Learning needs to be bite-sized, continuous, flexible and fun. That is why Salesforce says they launched Trailhead, the free online learning platform, that takes learners on guided, hands-on journeys to learn today’s in-demand skills. The pace of innovat...
People based identity management gets more accessible for brands
Thursday, February 15, 2018 by Austin Harris
Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...
AR mobile ads for games launched by ironSource
Monday, November 20, 2017 by Richard Harris
ironSource has recently launched AR ads for their advertising network. As the first network offering AR ads, ironSource is developing a format that showcases the same experience of the game in an ad environment. The AR ads use 3D assets from the original game, and can run on both iOS and Android in-app traffic, within rewarded, video, and display placements. The ads are...
Drawbridge launches the Connected Consumer Graph
Wednesday, November 15, 2017 by Richard Harris
Drawbridge has announced simplified access for brands and enterprises to test and access cross-device data through its Self-Service Graph Platform. The identity data platform offers marketers new ways to quickly, easily, and transparently understand how a custom Connected Consumer Graph from Drawbridge can extend and enhance first-party data for people-based marketing a...
Bringing LEGO minifigures to life using AR and emotion recognition
Wednesday, May 3, 2017 by Richard Harris
Goran Vuksic, an iOS developer for Tattoodo, has made a unique new application that is helping make childhood dreams come alive. The app uses emotional AI and Augmented Reality SDK's that help transform miniature LEGO characters into interactive models. The project responds to a user's facial features by analyzing and projecting the user's current mood onto the LEGO cha...
Mobiquity and Insert come together to help with inapp engagement
Wednesday, December 21, 2016 by Austin Harris
Mobiquity and Insert just formed a new partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity's end-to-end mobile services with Insert's technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.As enterprise brands i...
Why smart apps will be the next phase in business app development
Thursday, October 20, 2016 by Richard Harris
It all started with desktop applications, then it moved to the web, then to mobile, then to multi-channel applications. With each new wave came new uses thanks to technological advancements. Smart Apps mark the next step in the app story. With the rise of the internet of things (IoT), big data and machine learning, it makes sense for apps to evolve to incorporate these ...
Insight Into Growing an APIDriven Business
Friday, February 12, 2016 by Richard Harris
Fast on the heels of Visa’s recent announcement of its Visa Developer platform, Visa and API management firm Apigee have published a new eBook titled "Growing Your Business with APIs," which examines the process of how to build an API-driven business, how to choose the right API initiative, and how to get a fast start with leveraging APIs.Visa has hopped into API’...
Facebook Releases Beta Facebook SDK for tvOS
Friday, December 4, 2015 by Richard Harris
Facebook’s new beta SDK for tvOS provides developers with the opportunity to build social experiences into the new Apple TV. The Facebook SDK for tvOS allows developers to build a number of features into their apps including:- Facebook Login: A way for people to log into an app and receive personalized experiences. To log into an app with their Facebook account, people ...
Instart Logic Optimizes Website Access for High Revenue Customers
Tuesday, October 27, 2015 by Richard Harris
Instart Logic is releasing new optimized website experiences for retail and e-commerce websites in advance of the holiday season which include new features that use predictive algorithms and big data to improve website performance and user experience to help increase web monetization opportunities.Instart Logic’s new One Time Cache solution helps sites acquire first-tim...
New deltaDNA GO Mobile Game Analytics Platform Leverages HP Vertica Big Data Mining
Wednesday, March 25, 2015 by Richard Harris
UK based deltaDNA has released a new mobile game analytics product that leverages HP Vertica’s data mining capabilities to help developers better understand player behaviors and identify insights to personalize games with a goal of improving player engagement and driving long term value.deltaDNA GO helps free-to-play games by using advanced data mining and predictive mo...
Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users
Wednesday, February 12, 2014 by Stuart Parkerson
Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...
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