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Parallel 6 Integrates beacons Into It's Captive Reach Platform

Wednesday, April 9, 2014 by Richard Harris

Parallel 6 has integrated beacon technology into its Captive Reach platform providing consumer insights and analytics, while allowing marketers to utilize the back end administrative technology.The addition of beacon technology will serves as an extension to Captive Reach’s current module, geolocation. While geolocation has the capabilities to track users when they...

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