DuckDuckGo vs. Google vs. Privacy
Friday, October 19, 2018 by Richard Harris
Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...
Corona goes free today including enterprise version
Thursday, June 22, 2017 by Richard Harris
Corona Labs, the creators of a cross-platform app development platform, has announced that the Corona framework will become completely free for app developers starting today. Until now, the Corona development platform existed in two versions: a free core product named Corona SDK and an additional paid option named Corona Enterprise. The Enterprise version allowed...
How revenue recycling can help you improve capital and fund growth
Tuesday, October 4, 2016 by Martin Macmillan
Almost all app developers face a common financial challenge: Keeping cash flowing during the time between launch of a new app and payout of revenue by the app stores and platform holders.This period of time is referred to in the app economy as the “funding gap.” It’s common in many different industries, especially among manufacturers that have to shell out capital to pa...
5 Ways To Promote Your App Without Spending a Ton of Money
Saturday, November 14, 2015 by Katie Meurin
The app stores are crowded. Bringing apps to the market and making them discoverable among your competitors can be difficult. Having a solid marketing plan in place before releasing your apps can increase the chance of being noticed. There are plenty of marketing strategies that can successfully promote your app – you are either going to have to give time or money ...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
MobileDevHQ and HasOffers Launch Organic Downloads Mobile App ASO Service
Tuesday, April 15, 2014 by Richard Harris
MobileDevHQ has launched a new service, Organic Downloads, which enhances ASO analytics by estimating the number of downloads any search term (or Top Chart or featured list) is driving for an app.The new feature is a result of a one-click integration between MobileDevHQ and HasOffers, a paid attribution analytics company. This integration combines th...
Why Planning is More Important Than Timing When Marketing Your App
Wednesday, January 1, 2014 by John Clancy
You have to start thinking about the LTV (life time value)
of your app and how it’s going to fare over longer periods of time, rather than
short bursts during launch.
You did everything you thought you
should to promote your app. You built a pre-launch website, collected email
addresses of enthusiastic fans, filmed a...
Lifetime Value : Why Planning is More Important Than Timing When Marketing Your App
Thursday, October 31, 2013 by John Clancy
You did everything you thought you should to promote your app. You built a pre-launch website, collected email addresses of enthusiastic fans, filmed a killer explainer video, tweeted, posted and talked up your app on the most active forums and blogs. All of your efforts are paying off and downloads are brisk but what happens when the tide turns and interest in your app...