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What Does 2015 Have in Store for App Marketing and Promotion
Monday, January 12, 2015 by Stuart Parkerson
There is an old saying that states, “You can only know where you're going if you know where you've been.” I bring this up because if you’re planning out your mobile marketing strategy for 2015, you better understand what happened in 2014. For example, did you know that phones with at least a 5-inch screen saw increases in the time that users spent in app as high as 142%...
Crystal Ball Predictions for Mobile App Marketing in 2015
Wednesday, December 10, 2014 by Stuart Parkerson
It’s that time of year when we reach out to mobile industry experts to find out what their predictions will be for 2015. The folks at Localytics are one step ahead of us on the app marketing front, as they have already created an in-depth report, “State of the App: 2014 Review & 2015 Predictions” which includes their predictions on what will impact app marketin...
