old school banner ads outperforming video

old school banner ads outperforming video news search results

Developer news items we found relating to old school banner ads outperforming video

5 results
Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...


Mobile-ads-SDK-Vungle-updates-to-deliver-a-better-experience

Mobile ads SDK Vungle updates to deliver a better experience


Thursday, July 18, 2019 by

Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience. The ...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...