new report highlights the monetization value of repeat mobile game users

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New Report Highlights the Monetization Value of Repeat Mobile Game Users

In its Q1 2016 Mobile Gaming Insights research SOOMLA is reporting that game users who completed an in-app purchase in one game are six times more likely to pay in another game, compared to users who haven’t made a purchase. Also those users who paid $25 or more in one game are 40% more likely to pay in a second game.The research is derived from game play from over 20 m...