new report highlights the monetization value of repeat mobile game users

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New Report Highlights the Monetization Value of Repeat Mobile Game Users

Tuesday, February 16, 2016 by Stuart Parkerson

In its Q1 2016 Mobile Gaming Insights research SOOMLA is reporting that game users who completed an in-app purchase in one game are six times more likely to pay in another game, compared to users who haven’t made a purchase. Also those users who paid $25 or more in one game are 40% more likely to pay in a second game.The research is derived from game play from over 20 m...

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