new app marketing tool gets smart about user acquisition

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New app marketing tool gets smart about user acquisition

Tuesday, December 18, 2018 by Richard Harris

Mobile monetization and marketing company ironSource has announced the launch of its ROAS (return on their advertising spend), Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and rea...

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