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Developer news items we found relating to mobile self serve platform

Appnext Introduces Self Serve Mobile App Advertising Platform Offering a Cost Per Install (CPI) Bidding Basis

The Appnext is introducing a self-serve advertising platform to offer developers and publishers a marketplace that operates on a Cost-Per-Install (CPI) bidding basis, allowing app advertisers to place direct CPI bids on specific publisher sources. The Appnext mobile self-serve platform enables the ability for developers and marketers to know precisely where their a...