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More rewarded mobile ads = higher user engagement

More rewarded mobile ads = higher user engagement


Thursday, April 19, 2018 by

Tapjoy published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as spend or retention, this report is the first the company has done to analyze the imp...