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Developer news items we found relating to mobile marketing events

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How event automation is helping equip marketers to convert

Friday, August 11, 2017 by Richard Harris

A new survey from Certain, a provider of enterprise event automation, reveals that despite technology advances, many marketers still struggle to capitalize on leads generated following in-person events. Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, data from Certain’s survey (pulled from over 150 m...

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