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Developer news items we found relating to mobile loyalty programs
Loyalty programs could be mobile financial service's missed opportunity
Friday, February 17, 2017 by Richard Harris
Amdocs, a customer experience solutions company, has announced the findings of a consumer and service provider survey, which showed that mobile financial service (MFS) providers are failing to fully realize the potential of loyalty programs to drive revenue growth. A significant gap exists between what customers want and what they are offered. This is especially true fo...
4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
Consumers Want Mobile Loyalty Programs But Industry Lags Behind in Offering Them
Friday, June 24, 2016 by Stuart Parkerson
3Cinteractive (3C) has released the results of a new mobile-enabled loyalty program study which shows a disconnect between what consumers want and what mobile infrastructure brands are investing in for 2016. The full analysis is available in a new white paper, “The Disconnect Between Brands & Consumers in Mobile-Enabled Loyalty Programs”.3C presented a mobile l...