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Latin America loves business and finance apps Adjust study finds

Tuesday, February 25, 2020 by Brittany Hainzinger

Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app. This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...

The fastest growing app markets in 2019

Thursday, October 10, 2019 by Freeman Lightner

Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed. Faste...