mobile game spending is dominated by women says liftoff

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Mobile game spending is dominated by women says Liftoff

Wednesday, August 22, 2018 by Christian Hargrave

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...

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