mobile game advertising partnership between google and unity announced

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Mobile game advertising partnership between Google and Unity announced

Friday, August 3, 2018 by Richard Harris

Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...

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