mobile casual benchmarks report 2025
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AppsFlyer Data Trends Report
Tuesday, July 15, 2025 by Austin Harris
AppsFlyer, the provider in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year's mobile app trends. The year saw notable growth in user acquisition ad spend and revenue fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increa...
Mobile baseball game goes live on CHSN with Aquimo
Tuesday, June 24, 2025 by Richard Harris
Chicago Sports Network (CHSN), home to the Chicago Blackhawks, Bulls and White Sox, has partnered with Aquimo Inc., a leader in mobile gaming technology for sports broadcasts and live events, to introduce a new interactive mobile gaming experience designed and tailored specifically for CHSN viewers. The custom-built Chicago Sports Network-branded baseball game, The...
2025 Mobile Gaming Report
Friday, May 30, 2025 by Austin Harris
The mobile gaming industry in 2025 is characterized by dynamic growth, evolving monetization models, shifting market geographies, and increasingly sophisticated player engagement strategies. According to Appfigures’ comprehensive analysis of the top 1,000 revenue-generating mobile games across both the App Store and Google Play, the global mobile games market reac...
Coinbase partners with Riot Games Esports
Wednesday, May 14, 2025 by Richard Harris
Coinbase has announced a significant expansion of its presence in the esports world through a new partnership with Riot Games. As the new exclusive cryptocurrency exchange and official blockchain technology partner for League of Legends and VALORANT Esports global events, Coinbase will collaborate closely with Riot Games to enhance the fan experience. This partnership w...
Mobile Casual Benchmarks Report 2025
Monday, May 5, 2025 by Austin Harris
Appodeal Publishing, part of Appodeal Ad Mediation Solution for Mobile Apps and Games that helps developers and studios launch and scale their games, released its latest report, which takes a deep dive into the casual mobile games category, sharing a wealth of data on the best and worst performing casual game genres and subgenres. The report found that, while the best-p...
