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Developer news items we found relating to mobile ad delivery
Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
App Developers, Publishers and Marketers Will Have to Evolve with Voice Ads
Thursday, August 22, 2013 by Stuart Parkerson
Would you like to be a Pepper too? Now mobile users can actually answer that question with Nuance’s “Voice Ads” product, another evolution of the mobile ad delivery process.
Voice Ads allow mobile users to talk back to ads, creating a new level of interaction between advertisers and consumers. The Nuance Voice Ads SDK provides the backend power needed to created ...