measuring the impact of development campaigns

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Measuring the impact of development campaigns

Tuesday, December 17, 2019 by Austin Harris

Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns. Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...

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