local advertising changes could provide boon for app publishers

local advertising changes could provide boon for app publishers news search results

Developer news items we found relating to local advertising changes could provide boon for app publishers

Local Advertising Changes Could Provide Boon for App Publishers

Very few app publishers have the opportunity to take advantage of local advertising revenues. Part of the problem has been the ability for smaller local advertisers to tap into the reach of the plethora of apps that serve in-app advertising.While well known publishers like Pandora and Zinga have made some inroads into tapping into the local advertising market, it’s been...