ios and google app store optimization: misconceptions about aso

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iOS and Google App Store Optimization: Misconceptions About ASO

Friday, May 23, 2014 by Stuart Parkerson

According to recent Nielsen and Forrester research, 63% of mobile app users discover app via search. The volume of apps in both iOS and Google Play is so vast and the actual search functions of those app stores is so unrefined that for a consumer to find an app using search can often be a bit like looking for a needle in a haystack.However, with a robust app store optim...

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