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Clean dirty data with Data Prep from Versium
Friday, May 26, 2023 by Richard Harris
Research shows that bad data costs U.S. businesses more than $3 trillion per year dragging down the performance of marketing campaigns and ROI. Versium announced the launch of its new Data Prep product, a solution that empowers marketers to quickly fix massive amounts of data at scale so it can be deployed more effectively in all data-driven marketing activiti...
API exploration tool SwaggerHub Explore launches from SmartBear
Thursday, March 16, 2023 by Brittany Hainzinger
SmartBear is giving developers instant access to RESTful and Apache Kafka endpoints with the new SwaggerHub Explore. The free API exploration tool has an easy-to-use interface and accelerates the development lifecycle, allowing developers to easily visualize API data in a single place and quickly evaluate functionality before investing valuable time in API integration. ...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
IoB to improve product and service personalization
Tuesday, January 31, 2023 by Brittany Hainzinger
Emerging software architectures in 2023 will be built around data quality, data pipelines, and traceability rather than computing, processing, APIs, and responses. This shift is being driven by digital transformation, which requires a data-driven approach to leverage AI and machine learning. Although the success of this method requires processing large amounts of data a...
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