inmobi releases new interest based audience targeting platform

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InMobi Releases New Interest Based Audience Targeting Platform

Tuesday, March 10, 2015 by Stuart Parkerson

InMobi has released Appographic Targeting an app-interest-based audience targeting capability as part of its app marketing platform.Appographic Targeting is based on InMobi's analysis of over ten thousand apps on the app store to identify the core elements that define a given app. Based on these elements, the InMobi audience has been categorized into 200 Appographic seg...

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