in app mobile ad spending is taking a quarter of media budgets

in app mobile ad spending is taking a quarter of media budgets news search results

Developer news items we found relating to in app mobile ad spending is taking a quarter of media budgets

In app mobile ad spending is taking a quarter of media budgets

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...