A Chat with Andy LeCates About FileMaker 15 Platform
Tuesday, May 24, 2016 by Richard Harris
We recently visited with Andy LeCates with FileMaker to discuss the latest release of the FileMaker platform.ADM: FileMaker launched its new FileMaker 15 platform on May 10. Can you tell us a little bit about what that is?LeCates: The new FileMaker 15 Platform provides stronger essentials to make unique custom apps for your business that work seamlessly across iPad, iPh...
Drew Burns of Adobe Weighs in on Mobile Marketing for 2016
Wednesday, January 13, 2016 by Richard Harris
As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo...
Developers Win Over $100K in Connect Ability Challenge
Friday, August 7, 2015 by Stuart Parkerson
AT&T and New York University’s ABILITY Lab, through the Connect Ability Challenge, have awarded over $100,000 in prizes to developers of high-tech solutions to improve the lives of people living with disabilities. The Connect Ability Challenge was a three month long technology challenge to spur innovation for people with physical, social, emotional and cogniti...
Mobile Marketing Insights with Adobe Target's Drew Burns
Monday, July 20, 2015 by Richard Harris
We recently visited with Drew Burns, senior product marketing manager for Adobe Target, who works to evangelize the practice of iterative testing and content targeting in the digital marketing world. The subject of our chat was how to unlock the full potential of A/B testing to help mobile developers with their marketing efforts.ADM: What exactly is A/B testing? We know...
Radius Networks Partners With Embarcadero To Ramp Up Connected IoT Solutions Development
Monday, December 8, 2014 by Stuart Parkerson
Radius Networks has announced its recent partnership with Embarcadero Technologies. Radius Networks is a provider of hardware, software and proximity services. Embarcadero Technologies offers technology strategy solutions for developers that are building the new breed of connected apps for the Internet of Things (IoT) market.The partnership with Embarcadero wa...
Educating Consumers on iBeacons and Other Location Aware Mobile Technology
Friday, October 31, 2014 by Stuart Parkerson
Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...
Macy's Store To Be One Of the First Retailers To Support Apple Pay
Wednesday, September 17, 2014 by Stuart Parkerson
Macy’s recent announcement that Apple Pay and iBeacon technology are a primary part of its marketing stratagy is just another example of how Apple is setting itself up to dominate the mobile e-commerce payment landscape.The Macy’s announcement outlined its latest advancements in omnichannel strategy and technology as the company continues to add new dimensions for attra...
Broadcom’s New WICED Development Kit Lets Mobile Developers Dive Into IoT App and Hardware Creations
Wednesday, August 27, 2014 by Stuart Parkerson
Broadcom Corporation has introduced a new development kit into its Wireless Internet Connectivity for Embedded Devices (WICED) family of offerings to enable developers to rapidly prototype ideas and concepts for IoT devices and applications.The Broadcom WICED Sense development kit is an all-in-one IoT prototyping kit that includes Broadcom's newest Bluetooth Smart chip,...
Apsima Announces New White labeling Option for Proximity iBeacon Technology
Thursday, July 17, 2014 by Stuart Parkerson
Apsima has announced a new white-labeling option for proximity beacon manufacturers, enterprise app developers, and others to take advantage of Apsima’s proximity aware features. The white-label option provides a way to add Apsima’s proprietary proximity awareness platform to enterprise offerings, without the costs associated with development.Apsima handles al...
